Paid Media Manager (Remote)

⭐ About Alts Digital

Alts Digital is a fast-growing, bootstrapped group that builds digital ventures shaping how people engage with information, make decisions, and create value online. We specialize in guiding users to the best services for their needs, driving customer acquisition for leading brands in the iGaming and fintech sectors.

Based in Portugal and operating as a remote-first company, our diverse team of 50+ members from + 10 countries serves thousands of customers worldwide.

We’re currently looking for a Paid Channels Manager to join our Loans team, which focuses on the Portuguese financial market — helping thousands of users find better credit solutions every month.
If you’re passionate about data-driven advertising, AI-powered automation, and the idea of improving how people deal with their personal finances, we’d love to hear from you.

✔️ What You'll Do

• Build, optimize, and scale large-budget campaigns across Meta, Google, and emerging ad platforms.

• Take full ownership of paid channels, from strategy and execution to analysis and reporting.

• Use AI-powered tools to optimize campaigns, automate budget allocation, and identify performance patterns.

• Leverage AI and low-code platforms to launch and test new landing pages autonomously, capturing opportunities in real time.

• Manage budgets efficiently to maximize ROI and ensure sustainable growth.

• Continuously analyze performance data, applying advanced segmentation, predictive analytics, and A/B testing to uncover growth insights.

• Apply CRO and funnel optimization methodologies to improve user conversion rates.

• Conduct market and competitor research to identify strategic scaling opportunities.

• Explore and test new channels and formats (e.g., TikTok, Reddit, Quora, Native, Programmatic) to diversify acquisition sources.

• Contribute to cross-channel initiatives, integrating paid media with SEO, affiliate, and other marketing strategies.

🧠 Your attitude & background

• 5+ years of experience managing and scaling performance marketing campaigns across multiple platforms.

• Deep expertise in Meta Ads and Google Ads; experience with other paid ecosystems is a strong plus.

• Proven ability to manage large budgets independently, ensuring efficiency and ROI.

• Experience using AI or automation tools to optimize performance or generate insights.

• Strong understanding of CRO, user journeys, and funnel optimization.

• Analytical mindset with proficiency in Google Analytics, Looker Studio, and attribution tracking.

• Familiarity with low-code or AI-based web tools for landing page creation and rapid testing.

• Curiosity to explore emerging platforms and advertising formats beyond traditional paid media.

• Autonomous, detail-oriented, and driven by measurable impact.

• A growth-oriented mindset, combining creativity, experimentation, and data discipline.

• Interest in personal finance and motivation to make complex financial topics more accessible will be valued.